Belgravia in Bloom: Where to find the large-scale floral displays
Discover Belgravia in Bloom’s large-scale flower displays, created by world-famous Belgravia florists, including Neill Strain Floral Couture, Moyses Stevens and Judith Blacklock Flower School.
See our Belgravia in Bloom map for a list of all of the flower displays.
"Floral Olympiad" by Neill Strain Floral Couture on Motcomb Street
Discover world-famous florist Neill Strain's dazzling "Floral Olympiad" display in Motcomb Street, a short stroll from Knightsbridge tube station.
Neill Strain from Neill Strain Floral Couture, said: "Welcome to the 'Floral Olympiad,' an extraordinary floral installation inspired by the electrifying 100-metre sprint at the Paris Olympics. This captivating display features three magnificent hand-woven willow sculptures, each depicting a runner in a mesmerising state of metamorphosis. Towering above are three larger-than-life medals crafted entirely from vibrant flowers, symbolising the triumphant spirit of competition. At the base, a sea of fragrant lavender plants pays homage to the French connection, adding a touch of elegance and refinement to this spectacular homage to athleticism and beauty."
Location: 6-7 Motcomb Street, London SW1X 8JU.
Getting there: Motcomb Street is a seven-minute walk from Knightsbridge tube station and a 15-minute walk from Victoria station.
"Chess - Checkmate" by Moyses Stevens on Eccleston Street
Discover Moyses Stevens' epic "Chess - Checkmate" display in Eccleston Street, just a short stroll from Victoria station. This playful chess-themed display has been created by world-famous Belgravia florist Moyses Stevens.
A spokeswoman for Moyses Stevens said: "We used a variety of mosses to create an earthy, organic representation of the chessboard. This approach adds a natural texture to the scene, reflecting the complex and deliberate moves of a carefully played game while paying homage to the enduring tradition of chess.
She added: "The lush green hues of the moss provide a rich backdrop, suggesting a setting where strategy and creativity merge. As you explore the installation, you'll notice the subtle variations in the moss, reminiscent of the nuanced tactics employed by chess players. This natural approach brings a refreshing depth to the classic chess motif, inviting visitors to appreciate the beauty and complexity of the game."
Location: Eccleston Street, Belgravia, SW1W.
Getting there: Eccleston Street is a five-minute walk from Victoria Station.
"Botanical Board Game" by Neill Strain Floral Couture on Motcomb Street
Discover the "Botanical Board Game" floral display depicting a game of snakes and ladders on pedestrianised shopping hub Motcomb Street, a seven-minute walk from Knightsbridge tube station and a 15-minute walk from Victoria station. This magnificent display has been created by Belgravia florist Neill Strain Floral Couture.
Neill Strain said: "Behold our captivating display—a whimsical game of “Snakes & Ladders” brought to life with vibrant flowers, lush mosses, and verdant plant materials. As you explore, you'll be immersed in a world of playful delights, with each square revealing a new burst of colour and fragrance. But beware the towering centrepiece—a majestic floral snake winding its way through the display, adding an element of adventure and mystery to this botanical wonderland."
Location: Motcomb Street, London SW1X 8JU.
Getting there: Motcomb Street is a seven-minute walk from Knightsbridge tube station and a 15-minute walk from Victoria station.
"Cards - A Garden of Suits" by Moyses Stevens on Elizabeth Street
Be wowed by this romantic garden of playing cards outside Jo Loves on picture-perfect Elizabeth Street, a nine-minute walk from Victoria station. This lush arrangement of blooms has also been created by Moyses Stevens.
A spokeswoman for Moyses Stevens says: "We've meticulously designed this space to celebrate the symbols of hearts, diamonds, clubs, and spades in a setting that feels like a secret garden. An abundance of pastel garden plants and trailing vines like ivy and jasmine creates an atmosphere of romance and mystery, effortlessly evoking a sense of enchantment. With every turn, you're surrounded by the sweet fragrance of flowers and the rustling of leaves, inviting you to explore further.
"Our floral card deck weaves together a delicate yet vibrant tapestry of larkspur, lupins, and hydrangeas. It's a place where each step can lead to new discoveries and where the possibilities are as boundless as the cards in a shuffled deck. The textured mix of blossoms and foliage adds depth and dimension, creating a scene that is both lively and serene. As you wander through this enchanting garden, you're reminded of the playfulness and intrigue of a card game, with all its moments of suspense and delight."
Location: Jo Loves, 42 Elizabeth Street, London SW1W 9NZ.
Getting there: Elizabeth Street is a five-minute walk from Victoria station.
"Rubik's Cube - A Floral Twist" by Moyses Stevens in Eccleston Yards
Don't miss this awe-inspiring Rubik's Cube display by Moyses Stevens in leafy courtyard Eccleston Yards, a short stroll from Victoria station.
A spokeswoman for Moyses Stevens said: "We designed the Rubik's Cube to evoke memories of childhood, a time when challenges were welcomed and solving puzzles was part of the fun. This game is a timeless icon, and most people have had some interaction with it. Our aim is to create a sense of nostalgia and connect with visitors of all ages—from those who remember playing with the cube when it first came out to younger generations discovering it for the first time.
"We opted primarily for British blooms, incorporating other interesting varieties that complement each other beautifully. Our selection includes craspedia, limonium, dried poppies, dried gypsophila, a variety of grasses, pampas, and more."
Location: Eccleston Yards, 21 Eccleston Place, London SW1W 9NF
Getting there: Eccleston Yards is a five-minute walk from Victoria station.
Horatio's Garden display in Newson's Yard
Belgravia in Bloom's official charity partner Horatio's Garden is creating a vintage-themed display in Newson's Yard entitled "The Flower Stand" as part of this year's flower festival. Featuring vintage games and bunting, the display will have a retro-feel.
Location: Newson's Yard, 57 Pimlico Rd, London SW1W 8NE
Getting there: Newson's Yard is a six-minute walk from Sloane Square tube station.
"Recycling" by Judith Blacklock Flower School on Kinnerton Street
Be wowed by Judith Blacklock's blooming brilliant bicycle display outside the Judith Blacklock Flower School.
Location: Judith Blacklock Flower School, 4-5 Kinnerton, London SW1X 8EH
Getting there: Kinnerton Street is a seven-minute walk from Knightsbridge and Hyde Park Corner tube stations.
